Area Sales Manager - Beverage

Area Sales Manager - Beverage

Client: FMCG - Beverages segment Leading brand and big market player in multiple industries.

Role Description and responsibilities

Purpose of the role -

- The Area Sales Manager will be responsible for the primary and secondary target achievement of the assigned territory. Handle General Trade & Modern Trade for Beverages categories. Adept at identifying and developing key clients for business excellence and accomplishment of targets.

Responsibilities -

- Primary and secondary target achievement of the area

- Monthly Sales planning and forecasting, taking into account the shelf life

- Channel Management

- Cost Management

- Month-wise business forecasting, benchmarking the previous year

- Data & alignment with the Annual Operating Plan

- Competition tracking & making proactive plans to counter the new entrants

- Allocate manpower in different areas depending upon the individual capabilities

- Mentor, motivate and guide team members ensuring sales-business generation and achieving budgeted figures and activity ratio on a monthly basis

- Training subordinates to develop requisite skills; conducting training on products, selling skills, lead prospecting and closing skills

Desired Candidate Profile

- Must have a minimum experience of 8 to 15 years

- Team management

- Must have experience in the beverages segment like - Coffee, shakes, Cold drinks, Health drinks, energy drinks, Juice, Mineral water, etc

- Must work on distribution or channel sales network

- Age limit -42

- Must be working or working on the (Given Locations ) (Having worked with a strong Regional player could be desirable.)

- Thorough understanding of business

- Strong Market Working Nimble & Agile

- Data Usage & Interpretation

- Solution-oriented problem solving

- Entrepreneurial approach

- Team Skills & Influencing

- Post-Graduation from any good B-Schools: in Marketing with 8+ Years of Experience in the Beverage industry will be most desirable.