Area Sales Manager - Automobile Business

Sales Vs. Targets:

- Achieving the sales targets through channel partners in the assigned region.

- Increasing the market share for the assigned region by providing Strategic Directives.

- Involved in the preparation of Sales plan with Regional Sales Manager for setting sales targets for Sales executives by analysing actual sales vs expected sales.

- Updating market developments periodically to facilitate proactive steps to combat competition.

- Analysing market sales data and customer satisfaction data.

Network Coverage:

- Identifying the network gaps & identify prospective dealers.

- Managing the business by monitoring each dealership in terms of viability and profitability.

Identifying new towns for Expansion

Systems and Processes:

- Capturing ASM best practices and deploy them horizontally in concerned areas.

- Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities.

- Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity.

Manpower:

- Ensuring adequacy of manpower at channel partners.

Timely training of the Dealership Sales Manpower

BTL/Local Level Marketing:

- Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction.

Local Marketing :

Undertake Rider Community activities in the region

Facilitate and develop local digital marketing for a particular dealership by managing digital assets and generating leads

Stock and Working Capital:

- Managing the funds flow to the dealerships and ensure optimization of working capital.

- Stock planning & correction

Finance:

- Manage funds flow to the dealerships by way of coordinating with the Financiers

- Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding.

Retail Finance:

Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships

The above list is not exhaustive and could evolve with changing needs & priorities of the company