Area Sales Manager/Area Sales Executive - Alcoholic Beverages

ASM /ASE ((Alcoholic Beverages)

Volume achievement:

- Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis. Prepare the volume scheme and communicate the same to retailers.

- Ensure the achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix.

- Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.

- Manage the new product launches in the region.

Activation:

- Execute merchandising and promotional programs as per national and regional marketing strategies.

- Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes.

- Ensuring proper usage of brand and promotional elements.

- Responsible for training, deployment and evaluation of the third party employees.

Reports:

- Ensuring the visit frequency and coverage of the outlets in the territory is as per the daily journey plan.

- Responsible for the correct and timely submission of the claims and daily sales report and relevant repots.

- Keep a track on the competitor's activity and report the same to the reporting manager.

Execution:

- Ensure the RTC implementation at the retail outlet level. Maintaining the organisation standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.

- Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

Collection:

- Maintain good relationship with retailers in their respective area and keeping the trade informed about pricing, promotion schemes etc.

- Ensure the collection of the outstanding from the market as per the organisation's norm.

Qualification And Experience:

1. MBA with Experience of 3-7 years in alco-bev industry or FMCG Industry with a major focus on Channel, & General Trade.

2. Possess Strong analytical, problem solving & organizational abilities.

3. Possess exceptional relationship management skills & interpersonal skills.

4. Good team handling skills.

5. Multi-linguistic & an effective communicator.