Area Sales Manager - Appliances

Job Title : Area Sales Manager

Division : Appliances

Department : Trade

1. Key Responsibilities :

Sales & Collection :

- Achieve product wise, category wise monthly Sales targets for the branch

- Ensure necessary primary & secondary channel appointment as required to achieve business objective.

- Responsible to achieve the planned market share by improving reach (ND & WD) and improving extraction.

- Sales activation plan, BTL activities including CP meets & brand positioning.

- Ensure Collection as per monthly commitment and ROD Reduction as per corporate guidelines. Channel

- Continuously Monitor & Improve Channel Partner Health - Dealer, Distributor.

- Network expansion, correction & Channel management strategies for each product, town category.

- Plan to maximize reach (ND,WD) in all town categories

Process - Sales and Collection:

- Channel Management,

- Channel Development

- Market/Reach Expansion,

- Conduct Promotion activities

- Sales Admin

- Competition Analysis

People - Ensure & Maximize productivity:

- Has to lead the team from the front on all business process.

- Identify, Track & Nurture next line of leaders within branch

- Identify outliers and help in Team Review performance of team and provide necessary inputs for performance.

- Ensure higher inter-personal relations among team members.

- Ensure employee engagement by identifying latent needs and motivation.

Cross Functional:

- Ensure Cross functional efficiency between Sales, Service, Finance, Logistics, Product Manager for smooth functioning of branch.

- Sales Admin - Increase the productivity and increase the category wise sales.

- To Achieve Collection & Reduction in OD for PL

- Channel Management & Development External - Competition Analysis, market trends etc.

3. How we Measure your Performance

- Market Penetration & Development

- Effective and efficient sales & mktg in the assigned territory or region

- Dealer handling and monitoring

- Maintaining a dealer network

- Sales & collection targets

- Organising promotional activities

- Product demonstration

- Customer meets