- Deliver sales target for all products by executing the distribution strategy at the channel partner level
- Ensure quality of acquisition through the distribution channel
- Ensure availability of stock at retail while adhering to the norms
- Execute promotional activities for channel partners to drive sales and build market credibility
- Achieve revenue target for the distribution channel across all products
- Achieve retail (MBO) expansion targets through increase in number of outlets in existing and new geographies
- Identify and develop new channel partners
- Resolve channel-specific issues within specific timelines
- Keep motivation levels high through regular meetings with distributors, retailers and off-roll sales representatives
- Ensure sound coaching to RMs and distribution partners to enhance overall effectiveness
- Achievement of key targets in the distribution network (Sales, Revenue) in the territory
- Achievement of retail outlet (MBO) expansion targets
- Execution of distribution strategies and plans
- Development and retention of team members
- Performance management of RMs and distributors
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