Area Manager - Marketing - Education

Desired skill set: number driven, good at multi-tasking, go-getter, event management skills, excellent written & verbal communication, strong interpersonal skills, proficient in MS Excel..

The person will be responsible for handling set of schools for marketing, admissions, career counselling, stakeholder engagement.

Admissions:

- Prepare and execute marketing activities plan (ATL, BTL, Digital, Social) for the school.

- Tie-ups with local playschools for admissions.

- Measuring the outcome of marketing activities & giving feedback to the central office team.

- Achieving walk-ins, admission target for the school.

- Doing Lost Customer Analysis (LCA) and improvising according to the findings.

- Training PRO for handling walk-ins/telephonic enquiries.

- Co-coordinating with central office team for necessary approvals.

- Doing competition study on regular basis and giving feedback to the team.

Alumni & Stake holder engagement:

- Ensure school collects the information of Alumni in required format.

- Doing Alumni engagement activities, celebrity interactions, workshops etc in the school.

- Doing social media campaigns engaging the Alumni.

- Taking parents feedback on regular intervals.

- Work on improving word-of-mouth for the school by planning various stakeholder engagement activities.

- Reputation management of the school.

Career Counselling:

- Regular interaction with grade 8 to 12th students for guiding them about career options.

- Conducting various psychometric test for career counseling.

- Working with vendors/agencies for career counseling sessions.

- Conduction session for alumni-student interactions.

- Liasioning with universities/higher education institutes for admission process.