Area Manager - Apparel

Purpose of the job :

- To manage the retail operations across stores in a designated area / location; ensure achievement of sales targets through appropriate BTL activities as well as profitability through operational efficiencies.

Role & Responsibilities :

- Driving Customer centricity

- Understands the catchment and customer profile of the designated area and uses the same to suggest suitable BTL marketing activities to the regional manager / corporate team

- Drives the marketing interventions for the area by guiding the store teams on implementation

- Suggests any customization of VM to suit the customer profile in the designated area

People Management :

- Actively supports the store managers in building and managing the store teams

- Drives the staff performance and productivity through training and guidance

Financial / sales performance :

- Drives store profitability, daily operation, planning, development, and implementation of marketing plans for both short- and long-term sales growth.

- Monitors cash flow, inventory controls, and overall profitability of assigned area.

Process Management :

- Acts as the agent for communicating and facilitating implementation of SOP across stores in the area; guides the stores during crisis and escalates to regional managers as required