Area Head/Senior Lead - Affluent Banking

Priority Banking manages affluent customer relationships, providing a full range of products and services to meet their needs. Priority Banking is a unit within the Consumer Wealth Management division and manages 350K wealth customers

1. Client Leadership

- Responsible for area wide revenue and P&L targets, and other key KPIs, ie Proactive calling, cross sell ratio.

- Monitor level of activity of RMs within each area through review

i. Financial dashboard deposit, investments, etc

ii. Non-financial (NTB, cross sell, proactive calling)

- Design and execute sales and marketing plan specific to each micro market in order to achieve revenue target

- Work with other departments to leverage opportunities within other segments, ie. Private Banking, SME, RM Retail, Corporate Banking, Brokerage.

- Ensure first 100 customers within each area are personally known and have been visited within the past 12 months at least one by AM.

2. Compliance & Risk

- To be fully aware of all policies relating to operational risk, sales processes, credit policy etc and comply with the same

- To safeguard the reputation of Emirates NBD by employing best practices and acting in a professional manner at all times

- To have full awareness of all policies and procedures issued in relation to credit lending, money laundering prevention and KYC

- To comply with the above policies on an ongoing basis and report any suspicious transaction immediately to the supervising manager(s).

3. Management & Team Leadership

- Take an active part in development of the team of RMs and Unit Managers within the assigned area.

- On the job coaching and feedback sessions for RMs and Unit Managers.

- Structured workshop for new recruits on

- Basic Priority Banking offering

- Sales pitch and closing deals (role modeling)

- Regular performance dialogue with Unit Managers on their unit's performance.

- Underperforming RMs on their performance

- Recruitment of CSRs and RMs into the team and take active part in promotion of CSRs and RMs through their career program plan.

- Develop interview techniques to assess external and internal candidates.

- Shortlist AMs ready for promotion to Sr. RM and UM role, Private Banking

- Shortlist CSRs for AM role

Capacity Planning - proactively review the capacity plan within the area and make recommendations on the number of RMs / CSRs required within each area

4. Strategy Implementation

- Communicating the key strategic messages of the bank/business and reinforcing the message at regular intervals.

- To be competent to use discretionary powers, on a case-to-case basis, for approvals and waivers

- To adopt an open and effective communication style and to be a strong team leader for the benefit of the overall team/unit

- To provide support on key initiatives and projects related to overall PRB banking strategy

- Provide the 'Product Development' team with customer's feedback/ suggestions thereby contributing to a competitive product offering.

5. Self Development To continuously strive for self-development and improvement by identifying training/coaching needs and communicating them in a timely manner to the Head - Priority banking, as appropriate.

- To keep abreast of market trends, customer preferences and new products, as well as to regularly monitor activity by key competitors