Area Channel Manager - FMCG

Job Title- Area Channel Manager

Job Responsibility

Channel Programs

1. Generate actionable consumer/ shopper insights to maximize channel profits.

2. Use these insights to plan unit specific initiatives in E&D, Grocery, and Convenience channel.

3. Ensure outlet activation execution

4. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.

5. Ordering of standard approved activation elements & other marketing collaterals

6. Co-ordinate with Corporate teams to ensure efficient promotion and portfolio management

7. Vertical Expansion:

- Drive scale up according to unit specific plan and outlet activation execution as per picture of success.

- Ensure timely roll out of monthly promotions in all outlets.

- Drive 100% volume growth and 100% billing of promo pack across all outlets

- Ensure improvement of Execution in Vertical Expansion outlets

Budgeting

1. Custodian of unit channel budgets.

2. Striving for cost efficiencies in activation plans.

Across depots & distributors

1. Development of local initiatives

2. Implementation of tracking systems and evaluation process

3. Local Initiatives to scale up the national/regional program

Analysis and Reporting

1. Ensure Market updation for volume tracking.

2. Analysis for monthly corrective actions on respective executor.

3. Identify gaps & growth opportunities in various channels

4. Mapping competition activities

Ankit vaise
Hr Executive
Catapult Management Resources
G 31, 03rd Floor, Kalkaji,
New Delhi - 110019
URL: www.ecatapult.net