KEY RESPONSIBILITIES  SEO - Develop, manage and implement the SEO strategy and project plans across multiple projects and generate SEO metrics to monitor the effectiveness of SEO initiatives.  - Optimize Website conversion  - Translate company business goals into successful search engine optimization strategies.  - Perform technical site analysis, competitive/keyword research and link analysis.  - Keyword research using Word Tracker, Google tools.  - Analyze search engine behaviours, news and strategies and report key developments to team members.  - Work with cross functional departments to develop and track all details of SEO initiatives.  SEM - Manage all aspects of SEM Campaigns across all search engines (Google Ad Words and relevant platforms).  - Manage PPC campaigns  - Building keyword lists and managing account structuring  - Creating/testing ad copy  - Working with cross-functional teams to identify and implement best-practice SEM landing pages  - Continuously optimizing bidding strategy to maximize ROI  - Owning and implementing the reporting of key ROI and other KPI metrics  Email marketing :  - Creating content, collateral, ideas and concept for viral/email marketing.  - Provide strategic and tactical insights and execute digital campaigns including strategy/program development, execution, measurement and analysis  - Define test strategies to determine the most effective campaigns, channels by applying insight from past campaigns in the development of new tests.  - Execute special projects related to increasing site presence and email list growth.   - Regularly update and maintain site merchandising and content to mirror email campaigns, and other offline marketing efforts.  - Map long-term site enhancement initiatives: content, creative and branding.  Web Analytics & Reporting -   - Responsible for scheduling and creating regular campaigns  - Evaluate and define project tasks, resource requirements & track deliverables  - Traffic Analysis - Collect and analyze performance metrics for all website campaigns.  - Continually monitor and report on project progress to all stakeholders, managing project changes and updates.  - Manage relationships and workflow with internal stakeholders, Sales and Operations teams.  POSITION REQUIREMENTS  Functional Requirements:  - MBA's marketing from good B school preferred.  - 5-7 years- experience, preferably in online space for the financial/B2B services industry.  - Exposure to financial/research industry-specific marketing  - Experience and familiarity with Internet marketing metrics: conversion rate, click through rate, internal and external benchmarking, ROI analysis  - Experience with web analytics tools and search engine optimization  - Experience with Google Ad words, affiliate marketing, CPC, search marketing  - At least three years of related web marketing or web technical experience  Soft skills & Behavioral skills:  - Top notch analytical and communication skills   - A fundamental understanding of marketing and branding

Mumbai

Aranca - Assistant Manager/Specialist - Online Marketing  

Aranca - Assistant Manager/Specialist - Online Marketing   ,Job Description for Aranca - Assistant Manager/Specialist - Online Marketing   in Aranca in  Mumbai for (5-7) years of experience. Apply Now!

Job Description for Aranca - Assistant Manager/Specialist - Online Marketing   in Aranca in  Mumbai for (5-7) years of experience. Apply Now!