Aquaplex - Area Sales Manager - Channel Sales - Trade Business

Area Sales Manager (Channel Sales) - Trade Business

This opportunity is with Aquaplex, one of the leading Building Materials distribution organization based in the UAE, Bahrain &Qatar. with a specific emphasis on generating and achieving distribution sales of Aquaplex Product categories in the specified region.

Job Purpose :

Steer the entire gamut of Souq business (All Products & Categories) for the assigned region by managing the dealers and sub distributers, merchants / traders through accurate and effective sales forecasting, business development, product portfolio promotion, team building, training & development, & financial administration.

Main Accountabilities include :

Sales and Channel Management :

- Handle the assigned region (Abu Dhabi/ Sharjah & NE/ Bahrain/ Qatar) for the complete product distribution portfolio of Aquaplex (Plumbing, Electrical, Hardware and any other newly introduced category of products.

- Responsible to generate & achieve the assigned Sales targets through traditional merchant/ dealer/ trader networks in the region.

- Development and strengthening of Aquaplex Group and associated brands/ product image, garnering market share and improvement.

- Promote various brands/ products and ensure increase in product/market share for Aquaplex in the assigned region.

- Identify, establish, develop & acquisition of new customer accounts(trader/dealers) by Direct Sales, Distribution Channels.

Key Accounts Management & Client Servicing :

- Build and develop strong ongoing relationships with clients and internal teams.

- Closing opportunity & strengthening relationship with strategic account by leveraging key account management skills.

- Manage & drive Delta Sales by managing Key Accounts/ dealers by leveraging relationships and client engagements.

- Develop and appoint new Dealer & Sub-dealer Network. Possess deep knowledge of business product offering and value proposition. Solve problems for clients and customers by developing innovative and tailored sales solutions.

- Collaborating with trade marketing team and category leads for formulating marketing strategies, implementing promotions through product mix, and so on.

- Approaching new prospects and arranging meeting with them.

Sales Team Management :

- Supervise a team of driven sales executives and ensure channel sales and direct sales.

- Own weekly/monthly/quarterly/annual objectives setting, coaching and performance monitoring of sales representatives.

- Ensuring weekly/monthly sales plans with each sales executive in regard to targets, key customers, key accounts, product category etc. for the region.

- Conducting sales team reviews periodically and ensures that appropriate actions are taken to meet the business objective.

- Support the team to meet its sales target (Revenue & Margin) & Monitor and report progress on revenue and pipeline.

Sales Planning & Reporting :

- Weekly/monthly/ quarterly/ annually sales forecasting.

- Compiling and analyzing critically the company's sales & marketing strategy.

- Submitting Sales Reports on daily and weekly basis to management. Monitoring account performance and implementing new strategies to maximize profitability.

- Follow up for outstanding payments with corporate clients.

- Negotiation of favorable Pricing, Delivery/Supply Terms and Conditions and payment terms with clients.

- Providing inputs on market trends, competitor activities& pricing, credit worthiness, supply-demand situation, market-share to management and product development opportunities to strengthen the Company's foothold in the region.

Sales Coordination :

- Coordination with Supply chain, finance, credit control and respective business units to execute sales deliverables

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS :

Minimum Qualification :

- Bachelor's degree in a relevant field.

Minimum Experience, Knowledge & Skills

- 7-10 years of relevant business / industry (Building materials, tools, electrical, hardware, sanitaryware, paints etc.).

- Team management experience - must have handled a large team of sales officers/ sales executives.

- Excellent planning, organization, and project management skills.

- Must have experience of channel sales, B2B marketing, territory growth management, dealer/ sub-dealer development.

This is an excellent opportunity for someone with a Sales (Traditional Trade/Distributer management) of at least 7 years' experience with high visibility and strong career advancement potential. Strong analytical skills, a drive for results would be key attributes.