Aqualite Industries - Marketing Manager - Brand Management

Position Title: Marketing Manager Equity

Department: Marketing Work Location: HO - New Delhi

Grade: Travel Required:

Reporting to: Head of Marketing Reported to, by: ICB

Minimum Job Requirements

Educational Qualification : MBA in Marketing from premier B-Schools, batch 2014-16

Experience : 4-6 years

Any additional requirement : Relevant experience in FMCG industry

Purpose of the Position :

- Develop and ensure implementation of a brand marketing strategy which will assist in the achievement of Aqualite's Marketing Objectives.

Key Roles and Responsibilities :

1. Internal Business Process Development and Implementation of Brand Strategies

- Oversee and input into the development of individual brand plans to ensure that they are in line with Brand and Overall Portfolio objectives

2. Identification & Implementation of strategic initiatives and brand projects

- Encourage and employ innovation in products and processes in order to achieve competitive advantage

- Identify research requirements, direct research projects and ensure thorough data analysis to achieve clear understanding of the market environment pertaining to a set of Brands

- Ensure implementation within agreed timelines and process and cost parameters

3. Brand Group performance

- Support Achievement of targeted Volume/Brand Health Measures

- Evaluate Brand performance as per Balanced Score Card Objectives

- Ensure periodic evaluation of Brand Performance across all parameters

- Develop and implement alternative brand inputs if required

4. Management of External and Internal interfaces and relationships

- Work closely with Trade Marketing and Operations to ensure brand strategy is executed throughout the supply chain

- Manage external agencies to ensure that goods and services are competitive, meet the given specification and are delivered on time

- Ensure objectivity in Evaluation of Service Providers

Competencies :

Technical/ Functional Behavioral :

- Brand Management

- Media Management

- Marketing Communication

- Market Research

- NPDs - Lead with speed - agility, focus and confidence

- Own it - be personally & collectively accountable for results

- Straight talk - Share honestly, transparently and timely

- A rapid growth mindset with an aptitude to build scale and strong track record of on ground execution

- Strong in communication, presentation & interpersonal skills

Key Stakeholder Management :

Internal External :

- All Departments

- As per Scope of role

- Top Management - Marketing agencies

- Consultants