Aqualite Industries - Key Account Manager - Modern Trade

Key Account Manager

Function: Sales & Marketing

Compensation:

Reporting to: New Channel Head

Amount of travel required: Yes

Academic/Trade Qualifications

Essential: Any Graduation

Desirable: MBA/PGDBM

Purpose of the Position (Job Summary)

7-10 years of Experience in Sales with exposure to Institutional(Modern Trade/Ecommerce,/CPC & CSD) Sales in Footwear, FMCG, Apparel, Luggage or FMCD industry.

Key Roles and Responsibilities

Business Perform Sales:

A. Translates the annual sales operating plan into quarterly, monthly & weekly objectives.

B. Plan value & volume goals for each brand/product at key account level.

D. Plans and execute Joint Business Plans with Key accounts and is responsible for achieving overall objectives.

Price Management:

A. Keep monitoring on any change on internal product pricing and, communicates to customers in the accounts handled. Ensure revision at key account level in stipulated time frame.

B. Monitors and evaluates consumer discounts structure offered by set of key accounts and internal governs the policy and guidelines.

3. Business Development:

A. Identifies and prospect new key accounts, devise strategy to start biz, make presentation to key people and finally acquire them.

B. Introduction of new products/categories into current set of key accounts.

4. Process, Coordination, MIS & Demand Planning:

a. Coordination with Operations & billing team for day to day billing.

b. Communicates information about schemes, discounts and Prices to the account.

c. Implementation and adherence of various sales processes at Channel partner/Key accounts level.

d. Prepare robust MIS pertaining with various business activities.

e. Bring forward industry best practices and continuously improvise the sales processes.

f. Plan and submit the detailed demand planning to Operations team.

g. Strict vigilance on competitions activities and devise counter activity plan. Regularly prepare and update the ROI of each Key account & channel partners

Financial:

5. To ensure controlling the biz in approved support.

6. Ensure collection of credit controls.

Customer Oriented

7. Customer Orientation:

h. Handles channel partners & key accounts complaints and sales returns & ensuring timely resolution.

i. In case of sales return, analyses reasons for return, informs channel partner/Key account to make a sales return order, receives goods back at channel partner/Key account and inspects goods and documents reason for return.

j. Present Product range presentation to the key accounts as and when required.

People Oriented 8. Manage & Develop People:

k. Prepares regularly daily / weekly and monthly activity reports and suggests appropriate improvements to sales officers or sales promoters or both.

l. B. Provides leadership, motivation and direction to the team.

m. C. Nurture the capabilities of channel partner's sales team so that they contribute desired results.

Competencies:

Technical/Functional

1. Strategic Thinking

2. Modern Trade experience

3. Strong MS - Office skills

Performance Measures:

Quantitative:

1. Market penetration

2. Sales operations

3. Sales volume

Key Stakeholder Management:

Internal:

1. Regional sales team

2. Marketing

3. Corporate Communication & NPD

4. Production Planning & Logistics

5. Distribution and Sales Support