Aqualite - AVP/GM - Sales - Footwear

- Increase Sales from Wholesale Business:

Developing and implementing sales strategies for increase of market share and profitability on sustainable basis in line with Annual Business Plan.

Ensure Sales Traget (Value and Volume) are achived Quarterly and Annually.

- Increase Net Realization by improving product mix and price increase.

Ensure Increase in Average Corton Value by portfolio mix/ AOP Target.

Ensure minimum revenue generated sales.

- Have a clear focus on new channels to build Distribution, Visibility and volumes.

Ensure increase Working Capital Efficiency through maintaining standards inventory.

- Relationship Management with Distributors:-

Agree appropriate call cycles for different distributors based on the business potential of each distributionship. Maintain call cycle.

. Build and maintain Distributor relationships to grow sales, keeping in mind the overall goal of the team. Progress will be measured on an annual basis.

- Develop and maintain sales opportunities:-

Develop and maintain distributors in consultation with the Head S&M to secure long term sales opportunities and relationships with the distributors can be developed.

Work closely with DBRs to develop an annual plan for promotions and advertising campaigns, ensuring that they understand the best means of merchandising product to exploit each promotion to the full. Ensure that DBRs have access to appropriate stock levels to meet the additional demand generated by promotions.

- Work with the marketing team to ensure that DBRs are fully aware of and support planned promotions, tailoring the approach each DBR will take and advising them on the stock levels required to meet demand.

- Provide merchandising assistance and advice to DBRs in order to maximise sales opportunities ahead of competitors.

- Ensure that DBRs are fully conversant with the features and benefits of any new product being launched, and that the appropriate marketing material is available to them in advance.

Manage administrative tasks in a timely manner:

Authorise and allocate transit damage rebates and credits effectively, efficiently and within Company guidelines in order to maintain a positive relationship with DBRs and maximise profitability.

- To motivate & direct Sales team to establish coverage, distribution and display objectives to meet sales targets.

- Lead and manage the RSMs and ASMs providing clear business direction, setting personal and area objectives with regular coaching and performance feedback.

- Recruit and develop field sales teams to deliver a robust succession plan.

- Ensure improvement in Stock Availability article wise.

- Improve Adherence to Key Sales Processes.

Ensure submission of Complete Demand Forecasts as per Timelines.

Complete & Timely reviews as per sales governance model.

Ensure days tour plan for Market.