Aptimized - Marketing Brand Manager

Overview:

Aptimized, a full-service marketing agency, is seeking a Marketing Brand Manager to lead branding and marketing initiatives for clients across various industries.

This role will drive brand awareness, audience engagement, and community outreach through a comprehensive and data-driven marketing approach.

The ideal candidate will have a strong background in digital marketing, public relations, advertising, and community engagement, with experience in agency-side marketing being a plus.

Key Responsibilities:

Brand Strategy & Marketing Execution:

- Develop and execute integrated marketing strategies aligned with client goals.

- Manage and enhance brand presence across digital, print, and traditional media channels.

- Ensure consistent branding and messaging across all marketing materials.

Social Media & Digital Advertising:

- Develop and execute social media strategies, producing 8-10 posts per month.

- Engage with online communities by responding to comments, messages, and discussions.

- Oversee paid digital campaigns, optimizing performance to maximize engagement and conversions.

Print & Traditional Advertising:

- Coordinate and manage print advertising, including brochures, flyers, and direct mailers.

- Plan and execute billboard and signage campaigns.

- Oversee radio advertisement production, placement, and performance tracking.

Community & Business Engagement:

- Develop and execute community outreach programs, including local events and partnerships.

- Establish and nurture B2B relationships to strengthen industry positioning.

- Public Relations & Reputation Management

- Lead PR campaigns to enhance brand reputation and visibility.

- Monitor online reviews and implement strategies for effective reputation management.

- Develop and distribute press releases for media coverage.

Performance Measurement & Reporting:

- Track and analyze the effectiveness of marketing campaigns, optimizing efforts based on data.

- Provide monthly performance reports covering social media engagement, advertising impact, and community outreach effectiveness.

- Work with internal teams to refine marketing efforts based on analytics and ROI.

Qualifications:

- Bachelor's degree in marketing, Communications, Business, or a related field.

- 5+ years of experience in marketing, with a focus on brand management and digital strategy.

- Experience in agency-side marketing preferred.

- Strong knowledge of social media marketing, PR, and advertising.

- Excellent project management and organizational skills.

- Ability to analyze marketing performance data and adjust strategies accordingly.

- Strong written and verbal communication skills.

- Experience managing external vendors, designers, and copywriters.

- Ability to work independently and collaboratively with cross-functional teams