Appster - Market Research Analyst

Job Description:

We are looking for a methodical Market Research analyst to perform industry and competitive analysis and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions in the technology industry. The successful candidate will be able to analyse autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Responsibilities:

- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

- Understand business objectives and design surveys to discover prospective customers- preferences

- Perform valid and reliable SWOT analysis

- Interpret data, formulate reports and make recommendations

- Catalogue findings to databases

- Provide competitive analysis on various companies - market offerings, identify market trends, pricing/business models, sales and methods of operation

- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

- Remain fully informed on market trends, other parties researches and implement best practices

Requirements:

- Proven market research analysis experience

- Ability to interpret large amounts of data and to multi-task

- Strong communication, writing and presentation skills

- Search engines, web analytics and business research tools acumen

- Basic knowledge of data collection methods (polls, focus groups, surveys etc)

- Strong analytical and critical thinking

- Familiarity with the IT sector