AppsForBharat - Senior Performance Marketing Manager

Role Description for Sr. Manager - Performance Marketing:

Responsibilities:

- Drive high ROI for AppsForBharat Pooja category by efficiently executing and scaling up Performance

marketing campaigns on Facebook, Google, and other digital media platforms.

- Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutions.

- Prepare weekly and monthly reports on Campaign performance and share it with the leadership team.

- Keep experimenting with various constructs, campaign types, ad platforms etc. and generate actionable insights

- Own end-to-end channel management while liaising across functions - Creative, Business and Analytics.

- Drive continuous problem discovery to identify opportunity areas through research, outside-in and data analysis and recommend 10X user growth opportunities for Pooja vertical.

- Experiment & Scale new and emerging marketing opportunities, channels, and user cohorts

What we are looking for:

- 4+ years of experience in Growth, Performance marketing experience with a high-growth startup.

- Structured problem-solving with good communication skills.

- Data-driven with good excel skills.

- Enthusiastic about learning new skills and solving challenging problems

- Expertise in most of the key aspects of digital marketing - Performance marketing, digital brand building

- Experience in managing marketing budgets and delivering ROI

- An ability to thrive in a fast-paced environment

- An entrepreneurial spirit and willing to roll up his/her sleeves to deliver to the goals when needed.

- Meticulous and deep attention to detail is a must.

- Experience in a B2C firm or any established startup is a brownie point

Additional Perks:

- Our office is located in the green and leafy streets of HSR Layout, Bangalore, and is designed to feel like a mindfulness zone with the sound of falling water, greenery, great books to read, great coffee/tea, and a great team alongside you to build with.

- As a company, we believe in autonomous small teams for maximum impact. We strive for organisational growth to align with your growth as an individual. We sincerely work towards building an inclusive culture where we celebrate your individuality and ideas are encouraged by everyone. We seek people who naturally demonstrate our values, who understand India, the challenge ahead of us, but can also solve this for the rest of the world. In addition, we also have:

- A competitive salary.

- Equity in a high growth & great potential company.

- Peaceful & pet-friendly office at the heart of HSR Layout.

- Medical cover for you and your loved ones.

Do your most meaningful work alongside us. Be a part of something big!