Appiyo - Director - Marketing

- Define the marketing strategy that will support our goals to drive revenue and increase brand awareness in global markets

- Work closely with sales teams to craft account-level marketing plans for top strategic accounts

- Responsible for creative strategy and briefs to internal creative teams and external agency partners.

- Drive a cohesive brand strategy including positioning, messaging, targeting, and tactics.

- Analyze customer data to identify new opportunities, strengths, and weaknesses

- Develop fresh campaign and program approaches to break into new markets

- Develop sales enablement by creating solution briefs, customer-facing presentations, demo scripts, email templates, and battle cards.

- Take care of the creative development and publication of a wide range of product-related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners

- Support in all outbound marketing efforts and help to develop collateral, pricing strategy, sales materials, and market analysis, working closely with other teams

- Follow and analyze market trends to position product

Prefer candidates from Banglore location