App Store Optimisation Specialist - App Store/Play Store

ASO Specialist (App Store / Play Store)

- Optimizing Apps for App Store and Google Play for Better visibility and conversion.

- Create and implement ASO strategy to improve conversion rate

- Plan and follow-up on traffic- and other marketing initiatives (Organic).

- Work with external agencies and internal stakeholders to gain insights and identify areas for improvement

- Provide guidelines and recommendations to other stakeholders on how to maximize discoverability and improve conversion rate based on analytics

Skills Required :

- 4+ Years of Experience with ASO

- Excellent analytical skills - Playstore and App Store console, Google Analytics, AppsFlyer or Branch

- A good understanding of mobile marketing, fintech experience will be preferred.

- Ability to communicate across a number of levels and be able to influence development and marketing teams

- Excellent written and verbal communication skills

- Proficiency in additional regional language(optional)

- Ability to work under your own initiative