Apollo 24|7 - Media Optimization Lead - Performance Marketing

We are seeking a media optimization specialist capable of driving commercial success at scale while increasing customer acquisition with improved efficiency.

Key Responsibility:

- Managing advertising spends to achieve the business results from different digital channels including Google Ads, Facebook Ads, Programmatic Media, Affiliates and Partnership campaigns.

- Measure ROI, define KPIs and be responsible for budget planning and monitoring

- Leverage analytics and analyse customer behaviour to improve the campaign performance.

- Solid knowledge of online advertising tools such as DV360, Adobe Advertising Cloud, Facebook Marketing Platforms (FMPs), Linkedin Ads, Quora Ads, Bing Ads, Google Merchant Center.

- Collaborate with Product, Tech, Design & Brand teams to drive better landing pages, creatives and communication strategy for each channel.

- Stay on top of key trends and best practices in digital advertising space, competitive landscape and the industry to develop winning strategies.