Job Views:  
1317
Applications:  415
Recruiter Actions:  69

Job Code

876252

- Customer Obsession: Needs to be obsessed and act like a Customer representative within the organization.

- Own the Product strategy : Own the product strategy and roadmap 


- Partner with the product team to translate business goals into short term and long-term product roadmaps


- Comfortable in generating a strategic vision as well as glide path with product teams. Data and Personalisation


- Define the next phase of growth for subscriber engagement on back of product and communication personalisation based on data based decision making.

- Product Innovation: Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these for improving the product in alignment with the business goals.

- Performance and Growth: Attention to detail with an ability to work with performance marketing teams for effective execution and results. Ability to take the growth and P&L responsibility for the organization.

- The primary role is to manage a portfolio of initiatives that span and have interdependencies between marketing, product, operations, to drive business goals of -

- Increasing LTV and Optimizing on CAC through repeat purchase and cross revenue.

- Driving adoption of product features & building stickiness.

- Renewal affinity for subscription base and growth of high performing segments.

- Complete ownership of consumer life cycle across both product and marketing (organic + inorganic channels).

- Define and influence the roadmap for product to increase frequency of visits and higher velocity of transactions.

- Define and work closely with the brand marketing team to gain mind share across each targets markets and create to execute region specific plans.

- Define and execute product marketing strategy built on back of personalized communication to influence engagement with new and existing content.

- 8 - 12 years of experience with a background in product management/analytics or growth orgs would be ideal and preferred.

- Experience in consumer internet orgs with fast paced and accelerated growth trajectories is a plus.

- Candidate should be able to exhibit a string experimentation and iterative product led growth framework.

- Depth of understanding of ad-tech/mar-tech would be a strong enabler for success and hence a sought-after trait.

- Ability to develop a strategic framework is a must.

- Ability to analyze strategic framework on quantitative approach is a must.

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Job Views:  
1317
Applications:  415
Recruiter Actions:  69

Job Code

876252

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