Posted By
Posted in
Sales & Marketing
Job Code
876252
- Customer Obsession: Needs to be obsessed and act like a Customer representative within the organization.
- Own the Product strategy : Own the product strategy and roadmap
- Partner with the product team to translate business goals into short term and long-term product roadmaps
- Comfortable in generating a strategic vision as well as glide path with product teams. Data and Personalisation
- Define the next phase of growth for subscriber engagement on back of product and communication personalisation based on data based decision making.
- Product Innovation: Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these for improving the product in alignment with the business goals.
- Performance and Growth: Attention to detail with an ability to work with performance marketing teams for effective execution and results. Ability to take the growth and P&L responsibility for the organization.
- The primary role is to manage a portfolio of initiatives that span and have interdependencies between marketing, product, operations, to drive business goals of -
- Increasing LTV and Optimizing on CAC through repeat purchase and cross revenue.
- Driving adoption of product features & building stickiness.
- Renewal affinity for subscription base and growth of high performing segments.
- Complete ownership of consumer life cycle across both product and marketing (organic + inorganic channels).
- Define and influence the roadmap for product to increase frequency of visits and higher velocity of transactions.
- Define and work closely with the brand marketing team to gain mind share across each targets markets and create to execute region specific plans.
- Define and execute product marketing strategy built on back of personalized communication to influence engagement with new and existing content.
- 8 - 12 years of experience with a background in product management/analytics or growth orgs would be ideal and preferred.
- Experience in consumer internet orgs with fast paced and accelerated growth trajectories is a plus.
- Candidate should be able to exhibit a string experimentation and iterative product led growth framework.
- Depth of understanding of ad-tech/mar-tech would be a strong enabler for success and hence a sought-after trait.
- Ability to develop a strategic framework is a must.
- Ability to analyze strategic framework on quantitative approach is a must.
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Posted By
Posted in
Sales & Marketing
Job Code
876252