Animaker - Senior Product Marketer

About Animaker:

Animaker is a leading cloud-based animation video creation platform, empowering individuals and businesses to create stunning animated videos with ease. We're looking for a passionate and driven Product Marketer to join our dynamic team and help us bring our innovative product to life. If you're a creative thinker with an entrepreneurial spirit and a knack for crafting compelling narratives, we want to hear from you!

About the Job:

As a Product Marketer at Animaker, you'll play a crucial role in driving product adoption and building brand awareness. You'll be responsible for developing and executing comprehensive marketing strategies that resonate with our target audience, from individual creators to enterprise clients. You'll work closely with product, engineering, and sales teams to ensure successful product launches and ongoing marketing initiatives.

Responsibilities:

Product Launch & Management:

- Plan and execute successful product launches and releases, coordinating cross-functional teams (engineering, design, sales, support).

- Develop and manage product positioning, messaging, and value propositions.

- Create and maintain product marketing collateral, including website content, brochures, presentations, and demo videos.

Online Asset Management:

- Own and manage Animaker's online presence, including the website, social media channels, and other online properties.

- Optimize website content for SEO and user experience.

- Develop and execute social media strategies to increase brand awareness and engagement.

Market Research & Analysis:

- Conduct thorough market research to identify target audience needs, competitive landscape, and market trends.

- Analyze customer feedback and usage data to inform product development and marketing strategies.

- Build and maintain a strong prospect base through research and lead generation activities.

Content Marketing & Demand Generation:

- Develop and execute content marketing strategies to attract and engage target audiences.

- Create compelling content, including blog posts, articles, case studies, webinars, and videos.

- Plan and execute marketing campaigns across various channels, including digital marketing, search engine marketing (SEM), social media, and email marketing.

- Choose the optimal medium for content delivery, and execute on that plan to maximize impact.

Product Development Collaboration:

- Collaborate with engineering and product teams throughout the product development lifecycle.

- Develop user stories and business requirements in partnership with product line management.

- Provide input on product design, testing, and release based on market insights and customer feedback.

- Prioritize long term and short term challenges, opportunities, and problems based on business rationale, in conjunction with product line management.

Performance Measurement & Reporting:

- Track and analyze marketing campaign performance and report on key metrics.

- Identify areas for improvement and optimize marketing strategies accordingly.

Qualifications:

Experience:

- 5 - 9 years of experience in product marketing or digital marketing.

- 3-5+ years prior demonstrable experience in product marketing/digital marketing is strongly preferred.

Skills:

- Proven ability to develop and execute successful product marketing strategies.

- Strong understanding of digital marketing principles and best practices.

- Excellent written and verbal communication skills. -

- Ability to create compelling content for various audiences and platforms.