Anchanto - Head - Marketing

This position will be responsible for all the marketing activities performed at Anchanto across all countries where we operate.

Content/ Inbound marketing:

- Manage and drive content creation (including blog posts, whitepapers, eBooks, reports, webinars, infographics etc.) by coordinating internal sources of know-how and external content creators & designers

- EDMs

- Manage a rich content/editorial calendar

- Generate leads via various channels

- KPI based measurement of success of content campaigns

- Manage local adaptions and translations

Define and execute channel strategy :

- Manage all relevant social media channels

- Manage blog Etc.

- Build and optimize marketing automation and lead nurturing processes through email, content, and social channels.

- Improve Website conversion

- SEO - onpage & offpage

- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

- Measure and improve website conversion

Analytics :

- Define marketing analytics reports and generate reports on a weekly basis

- Establish closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers.

- Plan and execute (paid) SEM campaigns & measure impact based on KPIs

- Manage and measure PR agency efforts across countries where Anchanto operates

- Execute offline marketing campaigns that include print and brochures

CRM :

- Manage company Customer Relationship Management system

- Work closely with Sales and Channel Management to ensure CRM has all the details and information for each company/ contact.

- Plan and manage quarterly and annual marketing budget

- Team management including work allocation, work tracking, efficient execution, performance assessment

- Manage (work and evaluate) marketing agencies as required to be partnered in different countries

- Detailed data-driven weekly reporting of the marketing activities