Anarock - Marketing Lead - ApnaComplex

ApnaComplex is one of India's largest and fastest-growing PropTech disruptors within the Society & Apartment Management business. The SaaS based B2C platform is headquartered out of India's tech start-up hub, Bangalore, with branches in 6 other cities. It currently empowers 3,600 Societies, managing over 6 Lakh Households in over 80 Indian cities to effortlessly manage all aspects of running large complexes seamlessly.

ApnaComplex is part of ANAROCK Group. ANAROCK Group is India's leading specialized real estate services company having diversified interests across the real estate value chain.

- This role will be responsible for developing, executing and optimizing marketing plans to achieve revenue growth and increase brand awareness. As the key member of the marketing team, you are going to determine how to best reach our target customers through a variety of different activities and lead the team through successful execution of the same.

- You will get to contribute to end-to-end marketing strategies and campaigns, conduct pivotal research and have your insightful contribution to develop, expand and maintain our marketing channels!

Key job responsibilities :

- Developing ApnaComplex's marketing strategy for B2B and B2C verticals to drive significant YoY growth in a highly competitive market.

- Preparing and managing monthly, quarterly and annual budgets for Marketing

- Leading a high-performance team, managing internal and external resources and collaborating cross-functionally for flawless execution

- Leading Sales Enablement efforts working closely with Sales team across multiple cities

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Building our brand in India and International Markets through innovative marketing strategies

- Corporate Communication, PR, Events, etc

The role requires you to -

- Be a hard-core problem solver. You understand 70% of the solution lies in getting to the bottom of the problem. You then break down complex problems into many simpler problems.

- Be extremely objective. Shed all biases and pre-conceived notions. Understand conclusion is the last step of learning. Data drives all the decisions. Where there is no data, get some data.

- Stick to big picture while executing at the lowest levels.

- Be highly pro-active: Planned. Organized. Disciplined. You can never sit idle or clueless nor can have anyone else do the same.

- Understand that anything can go wrong until you prove it right.

Qualifications :

- MBA from Tier 1 and Tier 2 Colleges preferred

- Minimum 5 years of Overall Experience and minimum 2 years' experience in a team handling role

- Experience in SAAS Product is a big plus

ANAROCK Ethos - Values Over Value:

- Our assurance of consistent ethical dealing with clients and partners reflects our motto - Values Over Value. We value diversity within ANAROCK Group and are committed to offering equal opportunities in employment. We do not discriminate against any team member or applicant for employment based on nationality, race, color, religion, caste, gender identity / expression, sexual orientation, disability, social origin and status, indigenous status, political opinion, age, marital status or any other personal characteristics or status. ANAROCK Group values all talent and will do its utmost to hire, nurture and grow them.