Anarock - Manager - SEO Marketing

myHQ Marketing Team :

The marketing function is responsible for helping build the category of flexible working, listening to the changing workspace needs of individuals and organizations in today's world and empowering them with the right environment to be able to make magic everywhere, every single day.

We aim to do this by thought leadership in our content, deep understanding of our users through constant listening and research, increasing their awareness about our products & solutions through scalable channels, recruiting new users to our tribe and constantly increasing engagement with existing users by finding ways to make ourselves more relevant in their lives.

We believe in the power of user & product thinking and data driven insights and actions.

Roles and Responsibilities :

1. Develop and execute SEO strategies:

- Conduct comprehensive keyword research and analysis to identify opportunities for website optimisation.

- Develop and implement on-page and off-page optimisation strategies to improve organic search rankings.

- Stay up-to-date with search engine algorithm updates and industry best practices to adapt SEO strategies accordingly.

- Monitor and analyse website performance using SEO tools and analytics platforms to identify areas for improvement.

2. Technical SEO Optimisation:

- Collaborate with web developers to ensure technical SEO best practices are implemented, such as site speed optimisation, mobile optimisation, URL structure, and XML sitemaps.

- Conduct regular website audits to identify and resolve technical SEO issues, including crawl errors, broken links, and duplicate content.

3. Content Optimisation:

- Collaborate with content writers to develop SEO-friendly content strategies, including keyword targeting, on-page optimisation, and content promotion.

- Optimise website content, including meta tags, headings, URLs, and internal linking, to improve organic search visibility.

- Provide guidance on content creation and optimisation to ensure it aligns with SEO objectives and best practices.

4. Link Building and Outreach:

- Develop and execute link-building strategies to acquire high-quality backlinks from relevant and authoritative websites.

- Identify and engage with influencers, bloggers, and other potential partners for content promotion and link-building opportunities.

- Monitor and analyse backlink profiles to identify and disavow harmful or low-quality links.

5. Performance Reporting:

- Prepare regular reports on key SEO metrics, including organic traffic, keyword rankings, and conversions.

- Analyse data and provide actionable insights to optimise SEO strategies and improve performance.

- Communicate SEO performance and initiatives to stakeholders and management.

Qualifications or Requirements:

- Available to start ASAP

- 3+ years of experience working professionally in SEO with a demonstrated track record of creating and implementing SEO strategies that significantly enhance organic search results for online companies.

- Extensive familiarity with search engine best practices, algorithms, and ranking techniques, as well as a passion to stay abreast of news and trends in SEO and online marketing.

- Deep knowledge of technical SEO best practices and optimisations

- Experience carrying out effective, large-scale SEO campaigns, including acquiring external links and designing WordPress websites.

- Ability to work cross-functionally with content, design, communications, and product teams to drive SEO programmes forward in a highly effective manner.

- Knowledge of essential platforms for SEO analytics and research, as well as knowledge of a variety of third-party SEO analytics solutions.

- Strong communication and excellent analytical and problem-solving skills.

- Familiarity with SEO guidelines, with a deep understanding of keyword placement and other SEO best practices.

- Proficiency with computers, especially content management software and social media platforms, MS Office, and SEO keywords, a basic understanding of HTML