Anarock - Manager - Performance Marketing

- We are looking for a highly skilled and expert Performance Marketing Manager to join our team at HQ. As the Performance Marketing Manager, you will be responsible for planning, implementing, and optimizing performance marketing campaigns across various online channels.

- Your primary objective will be to drive user acquisition, increase brand visibility, and improve customer engagement while maintaining a strong focus on return on investment (ROI) and an efficient CAC. You will collaborate closely with the marketing, comms design, and sales teams to ensure seamless execution and alignment with business objectives.

- Develop and execute comprehensive performance marketing strategies to meet user acquisition, lead generation, and revenue targets.

- Identify opportunities for growth and improvement based on market trends and competitor analysis.

- Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels.

- Monitor budgets, bid strategies, and ad performance to maximize ROI.

- Collaborate with content and product teams to optimize creatives, website content, and landing pages.

- Implement A/B testing and analyze user behavior to improve website conversion rates.

- Continuously optimize the user journey to enhance lead generation and customer acquisition.

- Monitor, track, and analyze marketing campaign performance using various tools and platforms.

- Prepare detailed reports and present key insights to stakeholders regularly.

- Plan and allocate marketing budgets effectively to achieve optimal results and demonstrate cost-effectiveness.

- Explore and manage partnerships with relevant affiliates and marketing partners to expand the brand's reach and drive new customer acquisition.

- Keep abreast of the latest trends, best practices, and innovations in performance marketing and apply them to enhance myHQ's marketing efforts.

Requirements:

- Proven track record of success in performance marketing, with a focus on driving user acquisition and revenue growth.

- Solid hands-on experience of 1 to 4 years in managing and optimizing paid advertising campaigns on various platforms.

- Bachelor's degree in Technology / Engineering, Marketing, Business, or a related field. Advanced degrees or relevant certifications are a plus.

- Proficiency in using analytics and marketing tools such as Google Analytics, Facebook Business Manager, Google Ads, Branch, Mixpanel, etc.

- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.

- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

- Result-oriented mindset with a passion for continuous improvement and testing.

- Ability to work in a fast-paced/dynamic environment.