Anarock - Head - Services - Affiliated & Partners - ApnaComplex

Today developers and brands have been channelizing their marketing budgets towards online platforms. At ApnaComplex (ANAROCK GROUP), we offer comprehensive services to our platform users through our in-house experts who connect home buyers and brand services users to the developers and brands across platforms and listing portals. These services range from branding and performance marketing solutions, along with top-notch client management, marketing technology and reporting/analytics tools. Managing over 2000+ societies in 80+ clients across 13 cities in India

This role will be based out of Mumbai, India and will be responsible to drive revenue for Affiliates & Partners program in real-estate services by monetizing users on the platform. Increasing traction on the platform through understanding the digital world.

KRAs:

- Establishing categories for HHs to engage (identification of categories with market data)

- Commercial structuring & negotiations with Partners from each category

- Ensuring prominence of Partner/ Category on App (working with IT) benchmarking with other E-Comm companies

- Working closely with & pushing Marketing for higher HH engagement - using data about competitive offerings

- Achieving Revenue targets (by pushing GMV/ transactions) 

- Use AI/ Data Science to ensure that Deals are structured and campaigns are co-ordinated & customised with Marketing & IT. Using AI/ Data Science with Category Heads to ensure data is analysed on a real-time basis.

- Market information/ intelligence is used regularly to improve Deal structuring with Partners and increase engagement with HHs

Personality:

- Closure oriented with excellent numbers skills

- Multi-discipline instinct since this job has strong dependencies on Tech, Marketing, Data Analytics & Commercial/ Financials

- Strong on Digital thinking - ideally, full career in Digital companies

- Strong communication skills

Reporting to: Head of AnP

Team: Category Heads & a couple of Business Analysts (team)

Experience: 10+ years in an E-Comm (B2C) business having handled 2-3 categories