Anarock - Assistant Manager/Manager - Marketing

We are seeking a skilled and experienced marketing strategist to join our team. The ideal candidate will have a strong background in marketing strategy development, market analysis, and campaign planning. The marketing strategist will be responsible for driving our marketing efforts, identifying growth opportunities, and ensuring the alignment of marketing activities with overall business objectives. This role requires a strategic thinker with excellent analytical skills and a creative mindset.

Responsibilities:

- Conduct thorough market research and analysis to identify target markets, customer segments, and industry trends.

- Develop comprehensive marketing strategies and plans to support business objectives.

- Collaborate with cross-functional teams, including product development, sales, and creative teams, to ensure marketing initiatives are aligned with overall business goals.

- Create and execute integrated marketing campaigns across various channels, including digital marketing, social media, email marketing, content marketing, and traditional advertising.

- Monitor and analyse campaign performance metrics, making data-driven recommendations for optimization and improvement.

- Stay updated on the latest marketing trends, technologies, and best practices to ensure the company remains competitive in the market.

- Provide strategic guidance and support for product positioning, pricing, and branding initiatives.

- Collaborate with external partners, such as advertising agencies or PR firms, to enhance marketing efforts and maximize brand exposure.

- Conduct competitor analysis to identify strengths, weaknesses, and opportunities in the market.

- Prepare and present reports on marketing strategies, campaign results, and recommendations to key stakeholders and management.

Qualifications and Skills:

- Bachelor's degree in marketing, business administration, or a related field (a master's degree is a plus).

- Proven experience as a marketing strategist or a similar role.

- In-depth knowledge of marketing principles, strategies, and best practices.

- Strong analytical skills with the ability to interpret data and draw actionable insights.

- Proficiency in market research and analysis techniques.

- Excellent written and verbal communication skills.

- Creative thinking and problem-solving abilities.

- Strong project management skills with the ability to handle multiple priorities and meet deadlines.

- Proficiency in using marketing software and tools, such as CRM systems, marketing automation platforms, and analytics tools.

- Experience with digital marketing, social media advertising, and content marketing is highly desirable.

- Ability to work collaboratively in a team environment and build effective relationships.