Ananta Capital - Manager - Sales Excellence

About Guardian

A group of brands with wellness at their core, The Guardian Group comprises customer-first brands that bring beauty, health, and wellness to all parts of the country and the world. Founded in 2022, the Guardian Group is helmed by Ananta Capital, a Mumbai-based Venture Capital firm. With skincare, perfumes, health and wellness products, pharmacies, and beverages under its portfolio, the group aims to simplify the lives of consumers as a new-age FMCG company.

1. BellaVita is a fragrance-forward brand that creates world-class luxury perfumes, bath and body products, and skincare that feel good and smell even better.

2. Bevzilla launched in 2020, we are redefining on-the-go beverages with our Instant Coffee & Milkshake Cubes sweetened with Date Palm Jaggery.

3. GNC is a leading global health and wellness brand that is devoted to helping consumers Live Well. GNC product categories include protein, performance, weight management, vitamins, herbs, and wellness supplements. GNC partners with Guardian Healthcare, the master franchise partner for GNC in India, to lead the expansion of the GNC brand in the country.

4. Guardian Pharmacy is an offline retail chain that provides a wide range of pharmaceutical products and services. It offers a wide selection of medicines, health and beauty products, and other health-related items.

5. HipHop Skincare philosophy centers on the pursuit of pristine, healthy skin by eliminating impurities. Each product in the range is meticulously crafted with premium ingredients such as Charcoal, Argan Oil, and Aloe Vera, sourced with utmost care to ensure unparalleled quality

6. ThriveCo is an evidence-based, cosmeceutical brand which offers a comprehensive range of scientifically proven solutions for diverse hair and skin concerns.

Job Title: Manager- Sales Excellence

Location: Gurgaon

Department: Sales

Reports To: Head of Sales/ Business Head

Social Media Handle : https://www.instagram.com/bellavita.official?igsh=OWhmc291MGZ5NTc3

Company Website : https://bellavitaorganic.com/

Job Summary: The Manager of Sales Excellence in General Trade will be instrumental in refining go-to-market (GTM) strategies, leveraging data to drive decision-making, and implementing innovative plans for new market entries and product launches across various cities. This role focuses on optimizing sales performance through strategic insights and actionable recommendations.

Key Responsibilities:

GTM Strategy Refinement:

-Analyse current GTM strategies and identify areas for improvement based on data-driven insights.

- Develop and recommend strategic adjustments to enhance market penetration and sales effectiveness across the general trade sector.

Data Analysis and Insights:

- Utilize advanced data analytics to monitor sales performance, market trends, and customer behaviour.

- Provide actionable recommendations based on data analysis to inform strategic decisions and improve sales outcomes.

Market Expansion and New Market Plans:

- Conduct in-depth market research to identify opportunities for new market entries.

- Develop and execute comprehensive plans for entering new cities or regions, including market assessments, competitive analysis, and customer segmentation.

New Product Launches:

- Collaborate with product development and marketing teams to design and implement successful product launch strategies.

- Analyse market readiness, customer needs, and competitive landscape to ensure effective product positioning and promotion.

Sales Performance Optimization:

- Evaluate and refine sales processes and tactics to enhance performance and efficiency.

- Implement best practices and performance metrics to drive continuous improvement across the sales team.

Cross-Functional Collaboration:

- Work closely with marketing, finance, supply chain, and other departments to align GTM strategies and ensure seamless execution.

- Communicate insights and recommendations effectively to stakeholders and senior management.

Reporting and Communication:

- Prepare and deliver detailed reports on sales performance, market analysis, and strategic recommendations.

- Present findings and strategic plans to senior management and key stakeholders, highlighting key opportunities and risks.

Continuous Improvement:

- Stay updated on industry trends, emerging technologies, and best practices in sales excellence.

- Drive innovation and adopt new methodologies to enhance sales strategies and performance.

Qualifications:

- Master's degree in Business Administration, Sales/ Marketing, Data Analytics, or a related field from a premier B-school.

- 1+ years of experience in sales management, business analytics, or strategy roles within the general trade sector.

- Proven experience in refining GTM strategies, analyzing data, and implementing market plans.

- Strong analytical skills with proficiency in data analysis tools and techniques.

- Excellent communication, presentation, and interpersonal skills.

- Experience with new product launches and market expansion projects.

Skills:

- Advanced data analysis and interpretation skills.

- Strategic thinking with a focus on data-driven decision-making.

- Ability to develop and present strategic recommendations clearly and persuasively.

- High level of adaptability and problem-solving abilities