Analytics Role - Digital Marketing Domain - BPO/ITeS

Must have:

- Atleast 10+ years- experience in digital analytics, with high exposure to international clients (in direct client facing roles)

- Excellent project management, communication and interpersonal skills. PMP certifications preferred

- Expert in Adobe Analytics, Adobe Dynamic Tag Manager & Adobe Target

- Should have experience working large data sets, understand concepts and tools related to data management and visualization like SQL, Hadoop, Tableau etc

- Strategic thinker with excellent skills in planning, team leadership and client communications.

- Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics

- Experience with A/B Testing, Multivariate Testing and other digital analytics techniques

Nice to have:

- Certifications in Adobe Analytics

- Experience deploying and managing tag management systems like Adobe DTM or Ensighten

- Have expertise designing A/B Tests and understand principles/ technologies related to implementing the tests in Adobe Target