Analytics Quotient - Domain Consultant - CRM

Analytics Quotient, part of Kantar Millward Brown. Kantar Millward Brown is a leading global research agency specialising in advertising effectiveness, strategic communication, media and digital, and brand equity research. The company helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Kantar Millward Brown operates in more than 55 countries and is part of WPP's Kantar group, one of the world's leading data, insight and consultancy companies. Learn more at www.millwardbrown.com.

Analytics Quotient (AQ) - www.aqinsights.com provides analytics-powered solutions to marketing and business problems for leading global marketers. We are a fast-growing, ambitious and successful start-up and are looking for smart, enthusiastic people to join us. Some key facts about AQ: AQ is a 9-year-old, high growth analytics start-up. We currently have about 350 employees across our locations in India, USA and London. We work with some of the most well-known brands & companies in the areas of retail, consumer goods, consumer services, technology and media.

Our growth has come largely through client referrals. Our mission is to help companies get a higher-return on their existing data through story-telling and powerful yet simple analytical tools.

KEY RESPONSIBILITIES-

- Work with marketing clients to help them make smart decisions and then to implement and track them.

Manage day-to-day delivery independently along with analyst team.

Co-ordination with analysts, statisticians, leading project delivery.

Playing a team management role.-

- Work in the areas of revenue reporting, business planning and other areas under marketing function which can be supported by data driven analytics

- Help extract insights from consumer, sales and other data available and provide data analysis, synthesis & presentation support.

- Play a business development role and generate additional projects by pitching new ideas to the client.

- Ensure all client deliverables meet client expectations in terms of scope, speed & quality.

- Work directly with the AQ Account manager and with P&L responsibility.

- The consultant will work with our clients, the world's best known marketing companies, to help them make sense of their data. Our areas of work include revenue analysis, segmentation, survey analytics and decision support dashboard creation. The consultant will translate client briefs into analytics problems, and define and create deliverables for these problems.

ESSENTIAL SKILLS & COMPETENCIES:-

- 2-3 years of experience in CRM Analytics

- Good marketing domain knowledge, particularly in the CRM domain.

- Comfortable with SAS/SQL/R. Experience on working with databases.

- Should be good at Analytical thinking & breaking down large problems into solvable chunks