Digital Marketing - Analytics and Measurement
Team Lead
Experience - 4+ Years
Major Responsibilities:
As an experienced Tableau dashboard designer your responsibilities will include the following but not limited to:
Stakeholder reporting :
- Develop advanced Tableau dashboards to provide marketing and sales insights.
- Develop and maintain Alteryx workflows for data processing, preparation, and detailed analysis.
- Work with large data sets from multiple sources and formats (Netezza, Oracle, Excel, csv, etc.)
- Manage Alteryx server workflows and administration.
- Work with DBA's and data analysts to ensure data is loaded from API's and other feeds into the digital marketing data mart.
- Deliver monthly cross channel KPI reports including implications and recommendations for optimisation
- Deliver ad hoc performance reports for executives on our marketing campaigns, including implications and recommendations for optimisation
- Dashboards and reporting to follow clear design principles for effective and consistent reporting.
General :
- Work collaboratively with the wider analytics team to measure and value all changes to the websites.
- Work to project plans and timelines and communicating progress on a regular basis.
- Support the Digital analytics strategy (defining KPI's, conversions and creating dashboards).
Education & Experience:
- Fluent in English
- Degree caliber able to operate in a professional environment
- Several years of experience in designing and building Tableau dashboards
- Solid experience using Alteryx for data preparation and analysis
- Adobe Analytics experience beneficial
- Curiosity, flexibility, strong sense of ownership and pro-activeness
- Dynamic, high-reaching, creative and innovative
- Financial Marketing experience helpful
Specific Technical Knowledge / Qualifications:
- At least 2 years Tableau Desktop Professional or similar data visualization tool experience
- Alteryx or similar data manipulation tool experience
- Adobe Analytics or similar (e.g Google Analytics or Webtrends) nice to have
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