Analytics Manager - eComm - Startup

We are looking for an Analytics Manager for US based startup with offices in Palo Alto and New Delhi.

Designation: Analytics Manager

Position Overview:

- Defines and supports the analytic needs of E-Commerce. Collects, analyzes and reports on data such as site traffic, click navigation, page performance, and website behavior and customer experience.

- Works closely with cross-functional teams (Marketing, Merchandising, IT, etc) to implement new tracking and reporting specific to their needs. Creates dashboards and presents findings to management and senior stakeholders.

- Analyze usability and key site traffic funnels to identify how customers navigate, identify process bottlenecks, improve site navigation, increase customer satisfaction, optimize conversions, and reduce transaction abandonment.

- Analyze merchandising, product placements, creative placements, and up-sell/cross-sell affinities to ensure best merchandise presentations and to increase average order value.

- Develop and manage eCommerce Key Performance Indicator (KPI) reporting process and produce daily, weekly, monthly reports. Assist team in other ongoing special reporting and ad hoc analysis needs.

- Support marketing with coordination and setup of marketing campaigns, marketing tests, and tracking all sources of customer acquisition investments across campaigns.

- Use A/B testing tools, set up, track and analyze and report on new or revised marketing programs or site content/merchandising programs.

- Provide insights from search traffic (paid & organic) for the purpose of building out keyword list for our PPC marketing program.

- Provide competitive analysis, trend reporting, and benchmark KPIs for our businesses against industry peers.

Position Requirements:

- Bachelor's Degree or equivalent work experience required, MBA preferred

- 3 years minimum experience and high level of expertise with web analytics tools such as Omniture SiteCatalyst, CoreMetrics, Google Analytics, etc.

- Knowledge of Java/JavaScript and Sql queries is necessary.

- Ability to analyze data and produce actionable, measurable information and strategies.

- Internet and direct marketing strategies and execution (eCommerce experience preferred).

- Resourceful problem solver with strong analytical and financial skills including creation of ROI and acquisition cost.

- Minimum 2 years of eCommerce analytics experience with demonstrated excellence in marketing focused data analysis.

For more information, please contact:
Padma Krishnan | padma.krishnan@krizalis.com
http://in.linkedin.com/in/padmakrishnan