Analytics Manager - Digital Analytics

Discipline - Business Operations

Industry - Business Analysis

Job Description:

Job Responsibilities:

- To conduct detailed analysis and optimization of Optum digital properties for multiple business stakeholders through the Adobe Marketing Cloud suite of tools and, where appropriate through secondary data sources to enhance the digital insights.

- The incumbent candidate works on the assigned projects & with it's stakeholder to understand the business challenges faced by them. Using expertise in digital analytics, the incumbent provides structured and data-backed analytics solutions to create bottom-line impact for the business.

- The role leverages / re-engineers existing solutions to delivery efficiently. The role also demands an Flexibility and strong problem solving skills

- Innovation led approach to delivery through the use of evolving digital analytical techniques / technologies.

- Analysis and Insights should be the output with recommendation for improving digital properties of Optum

- Create Visualization & Insights using tableau

- Working with relevant IT teams on creation of tags using Adobe DTM

- Debugging defects using standard UAT techniques & tools like Omnibug etc.

Qualification :

Required Skill set :

- 8+ years- experience in Digital analytics

Educational Qualification - -B.Tech/B.E/MCA/M.Sc from Top-tier institute.

- Significant hands-on exposure to Adobe Marketing Cloud (Analytics Premium, DTM). Strong experience using segments, deep understanding of solution design architecture including ability to develop and interpret SDRs, Tech specs are strongly desirable.

- Additionally experience in Adobe Target or Adobe Audience Manager preferable.

- Strong knowledge of JavaScript, JSON.

- Experience is visualization using Tableau preferable.

- Strong MS Office skills in Excel and PowerPoint desirable.

- Excellent communication & presentation skills with track record of engaging with business stakeholders

- Good communication skills (both verbal & written) and comfortable in a Client-facing role or in working with Senior leaders.

- Ability to travel within short notice (including internationally) on a project-specific need basis.

- Previous experience in Healthcare would be a distinct advantage but not mandatory

- This is a high visibility role requiring high energy due to the constant interaction with the customers and requires the individual to be

- Self-driven, with ability to work independently and facilitate change

- Ability to work in a fast-- paced, technical, cross-functional environment

- Excellent critical thinking and analytical skills

- Possess excellent time management and prioritization skills in order to meet multiple deadlines; comfortable working in a high-paced/high production area

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