Analytics - CLM/Market Basket - eCommerce

Company : eCommerce

Bangalore

Role and Responsibility:

- Candidate should be from very strong Analytics background

- Deep understanding of customer life cycle

- Cross sell & Up sell mechanism

- Predictive Modeling Segmentation, Risk Modeling, Data Analytics

- Consumption pattern analysis, Campaign analytics (Uplift), Long tail and Basket Analysis, Drive in vs. Drive through strategies, Consumption Mix etc.

- Regression analysis of drivers

- Analysing traffic-sources, email campaigns and social media campaigns on the websites. Analysing the Market-Share, Campaigns, Promotions and Seasonality

- Customer segmentation analysis- Optimal customer, Targeted marketing

Experience in Tools Like : Excel, Access, Excel VBA, SQL, Qlikview, Tableau, R, SAS (Base and Advanced)