Role Description:
Ability to drive digital analysis including experience optimization on the website and mobile platforms while leveraging knowledge of digital data and tools
Identifying insights from the data and providing compelling insights
Effective and persuasive presentation (verbal and written) to project teams and business leaders
Coordinating web analytics tags, tracking parameter implementations, data & tag audits and overall program management
Ideal Candidate Description:
MBA/Post Graduate from premier schools
1 to 5 years of overall Analytics experience with significant experience in Digital/ Web Analytics
Exposure to Omniture SiteCatalyst / Insights / Discover, SAS/SQL, Excel and PowerPoint
Effective executive level presentation skills
Strong ability to provide insights and recommendations using strong analytical skills
Adept in analyzing customer behavior using available data to influence changes on the website
Good grasp of digital ecosystem and best practices
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