Analyst - UX - Analytics/Web Analytics - IIT/BITS/NIT

Job description - Analyst, UX

Are you always giving website experiences a makeover in your head- Do you find a strange kind of joy in striking the right balance between customer delight & business performance- Do you enjoy crunching numbers in every optimization opportunity that you come across- We're looking for an analyst in the user experience team to create data driven phenomenal experiences that keep customers coming back.

Would we be a good fit for you- A few tenets that we hold dear:

- Look for the right answers. We don't always know them right away, and they change over time. Be diligent about driving toward good decisions, using innovation, data and any available resources.

- Take ownership. All the projects initiated by the UX group along with the web analytics tools managed, will make you the point person from the team. Take ownership during success and failures.

- Be respectful and open-minded. We have a lot of smart people here, with a variety of backgrounds and opinions. Those opinions won't always be your own. Be willing to listen and learn.

You must:

- Care deeply about customer experience and optimization using data.

- Find yourself at ease with numbers & data.

- Have strong communication skills, both written and oral.

- Be excited about building our brand and relationships with customers. Have a good command of what it means to be consistent with a brand.

- Find ambiguity thrilling and have the drive to be self-directed. Be flexible - things can change a lot here.

- Enjoy storytelling, viewing sites and projects as an opportunity to create an engaging story that gets users to convert.

- Be comfortable in an analytics-driven environment. We like numbers. You like tracking performance.

- Enjoy innovating in a test-and-learn environment.

- Be a creative problem solver. We work in a highly regulated industry - you create the best experiences in spite of that.

In this role you will:

- Developing analytics support for Digital marketing and user experience

- Ownership to monitor and optimize website performance metrics

- Optimize the website experience using innovative solutions, statistical analysis & browser testing.

- Develop hypotheses. Run A/B and multivariate tests, analyze the results and recommend the best possible solutions.

- Work with cross-functional teams (product, software, compliance, operations) in various projects and convey the requirements clearly.

- Work with web analytics tools - Google analytics, Optimizely, Hotjar, Google tag manager.

- Build positive, collaborative working relationships with marketers, designers and developers & the compliance / legal team to create high-quality, high-performing user experiences that are simple and elegant in a business that is complex.

- Manage and participate in on-going customer research/usability studies in order to better understand and apply user behavior, motivations and needs.

- Travel 10% of the time, including some international travel.

Desired Skills and Experience

You could be a fit if you have:

- A Bachelors degree in Engineering from NIT or IIT.

- Strong MySQL knowledge with at least 6 months of working experience in MySQL.

- Strong problem-solving, creative, communication and negotiation skills.

- Ability to work well in cross-functional, technical, diverse and geographically dispersed teams.

Added advantage if you have:

- Expertise with web analytics tools and user testing.

- Knowledge of user experience methods, innovation, ideation, storytelling, prototyping, design frameworks, concept visualization, problem-framing skills and design principles.

- Consumer finance experience and / or experience in a highly regulated environment.

- Basic knowledge with web-based technologies; i.e. CSS, HTML.