Analyst/Senior Analyst - Digital Marketing - KPO

Job Profile :Digital Marketing Analyst/Senior Analyst

Experience :6 - 10 years

Working Days :Monday-Friday

Location : Remote

Salary : upto 25lac

Key responsibilities:

- The analyst will be responsible for understanding customers- needs through data and have the creativity to push constant improvement for Adobe's overall customer experience and global web marketing disciplines (Paid media, paid social, paid search, SEO, and Site Search).

- Work to help enhance customer experience across various touchpoints on Adobe.com

- Create, manage, and improve custom reports with detailed performance metrics to identify, monitor and improve data consistency and reporting from the team.

- Ownership of maintaining & delivering regular dashboards, reports, and insights to the stakeholders.

- Adhoc and Scheduled reporting and analysis delivery on performance of web traffic conversion.

- Data Exploration, Extraction and Logical processing using Hive/Hadoop, SQL.

- Dashboarding capabilities (Up to Intermediate skill set) on Tableau and Power BI.

- Integrate Web analytics discipline into projects to enhance customer targeting and lifecycle experience

- Traffic/site/page level Conversion tactics to proactively predict seasonal or incidental trends

Job Requirements & Qualifications:

- 6-10 years- experience in Web Analytics role or Digital Analytics with a Post-graduation degree in Marketing/Digital/Data Sciences preferred.

- Work experience on SEO, Paid Media metrics tracking, and Insights and Social Media Analytics, would be required

- Interest to get into the wide-ranging dataset and generate insights and test results for the projects.

- Knowledge of Digital customer lifecycle and performance management at each stage of digital journey.

- Mandatory Hands-on experience with Adobe Digital Cloud (Adobe Analytics, Workspace, Ad Hoc Reporting, SiteCatalyst, Analysis Workspace, Brightedge or similar

- Advantage of experience on Google/Floodlight Tagging techniques, Test & Optimization and A/B testing

Strong Analytical skills: -

Reporting: Data aggregation. Automation. Tracking. Identify trends.

- Strong problem-solving experience in SEARCH, keyword strategy and ROI analysis.

- Experience interpreting data into simplified presentations (or results or analyses) with actionable insights and ability to present.

- Correlate global trends, macro factors and influences to build narratives and point of view to support call outs and summary

- Ability to handle large data sets, esp. Web data on Big-data platforms.

- Experience handling large data sets and preparing data for testing and analysis.

- Strong Excel skills

- Intermediate to Strong SQL skills

- Dashboard and data visualization (Power BI) experience preferred.

- Basic database infrastructure knowledge a plus (Hadoop/Hive)

Neha
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