Analyst/Senior Analyst - Digital Analytics & Insights - Financial Services

We are urgently looking for a DIGITAL ANALYTICS and INSIGHTS perosn for a leading American Multi national Financial Services corporation .

Title : Analyst/Senior Analyst - Digital Analytics and Insights

BU Overview :

Business Analytics & Research (BA&R), a part of FMR India, is a consulting and insights team that enables business leaders to make informed decisions. The team uses a combination of business & investment research, advanced analytics and decision sciences to solve business problems at the operational, tactical and strategic level. The group has a high focus on leveraging big data and technology to facilitate critical decisions, and is in the process of setting-up a first of its kind big data lab in India. The group houses top talent, with over three-fourths of the associates having a post graduate degree or PhD. The group provides a unique exposure to the financial services industry spanning workplace investing, retail investing, institutional investing, asset management and private equity.

Role Description :

- Support the analytic needs of the business unit by analysing web traffic using clickstream tools such as Omniture and produce reports relating to outcomes

- Conduct deep dive analysis of web usage data to answer strategic questions and build effective and elegant PowerPoint presentations / Excel reports to convey the same

- Ability to effectively present analysis and insights to varying audiences in person and over call

- Create dashboards (static and interactive) by pulling data from different data sources for presentations to senior management team

- Develop a cross channel marketing perspective and deliver analysis for cross channel initiatives

- Help drive core insights from the data to suggest, create and execute plans to drive improvements to the digital experience

- The analysts will focus on website and support decision making. He/She may also work with the technical team to identify gaps and improve the data capture strategy. He/She can also help ensure that best practices in metrics and decision making are being exposed to the BU management and core website decision makers.

Candidate Description :

- Strong analytical skills providing insights as well as recommendations for changes convincing decision makers of business benefits of the proposed solutions

- Flair for quantitative data analyses and interpretation and ability to process data to draw insights, answering - so what- questions about data

- High degree of pro-activeness in analysing customer behaviour using available data to influence changes on the website

- Excellent written and verbal communication skills with specific focus on - persuasive, influencing- communication style

Behavioural Attributes :

- Strong inter-personal skills to help collaborate across teams

- Logical thinking and ability to sift through data to identify insights

- Attention to detail

Education and Experience :

- MBA/MA Economics or equivalent qualifications from premier schools

- 1.5 - 5 years of experience in web measurement or strategic customer analysis area required

- Experience on clickstream analytics tool like Adobe SiteCatalyst / Insights / Discover, strategic and statistical analysis tools like SAS and interactive dashboard tool like Tableau / QlikView preferred