Analyst - Programmatic Media Buying - Pharma

Urgent opening for Programmatic media buying analyst

- Manage and optimize Programmatic accounts to ensure campaign delivery, reach, and performance goals are met or exceeded

- Build expertise in leading Programmatic ad platforms (DSPs) such as AdMission and The Trade Desk, and manage client budgets using these Programmatic platforms

- Tenaciously monitor Programmatic campaigns including Display, Video, and emerging formats by running diagnostic reports, identifying red flags and/or opportunities, and making optimization changes that improve campaign delivery, reach, and engagement

- Assist in developing proposals which achieve client and/or brand objectives

- Develop bidding strategies and creation of tactics in buying platforms such as AdMission, The Trade Desk, and others

- Manage campaigns by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs. Proactively troubleshoot and escalate technical issues

- Partner with Business Insights in the completion of monthly performance reports.

- Analyze performance data, identify best performing tactics, and propose and implement improvements to campaigns

- Stay abreast of new tools, ad formats, trends and best practices in digital media, SEM and pharmaceutical marketing through research and/or industry events and conferences

- Interact with publishers and with audience data partners to discover and implement high quality media inventory and audience data segments

- Create, format and update Med Legal submission documents for assigned accounts and assist reviewing team(s) when needed

- Share insights and knowledge with the rest of the Programmatic team in order to continuously improve and evolve our processes

- Drive improvements to CMI's technology stack and to the operational effectiveness of the entire Programmatic team