Posted By
Posted in
Sales & Marketing
Job Code
1180849
Urgent opening for Programmatic media buying analyst
- Manage and optimize Programmatic accounts to ensure campaign delivery, reach, and performance goals are met or exceeded
- Build expertise in leading Programmatic ad platforms (DSPs) such as AdMission and The Trade Desk, and manage client budgets using these Programmatic platforms
- Tenaciously monitor Programmatic campaigns including Display, Video, and emerging formats by running diagnostic reports, identifying red flags and/or opportunities, and making optimization changes that improve campaign delivery, reach, and engagement
- Assist in developing proposals which achieve client and/or brand objectives
- Develop bidding strategies and creation of tactics in buying platforms such as AdMission, The Trade Desk, and others
- Manage campaigns by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs. Proactively troubleshoot and escalate technical issues
- Partner with Business Insights in the completion of monthly performance reports.
- Analyze performance data, identify best performing tactics, and propose and implement improvements to campaigns
- Stay abreast of new tools, ad formats, trends and best practices in digital media, SEM and pharmaceutical marketing through research and/or industry events and conferences
- Interact with publishers and with audience data partners to discover and implement high quality media inventory and audience data segments
- Create, format and update Med Legal submission documents for assigned accounts and assist reviewing team(s) when needed
- Share insights and knowledge with the rest of the Programmatic team in order to continuously improve and evolve our processes
- Drive improvements to CMI's technology stack and to the operational effectiveness of the entire Programmatic team
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Posted By
Posted in
Sales & Marketing
Job Code
1180849