Analyst - Marketing Research

Job brief:

- We are seeking a detail-oriented Market Research Analyst to conduct surveys and analyze customer preferences and statistical data.

- Your role will involve providing valuable insights to support customers in their decision-making processes related to product designs, pricing, and promotions.

- As a successful Market Research Analyst, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the ultimate goal of enhancing competitiveness.

- Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders.

- We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics.

Join our team and contribute to our company's success by helping us make data-driven decisions to optimize our products and strategies.

Responsibilities:

- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

- Understand business objectives and design surveys to discover prospective customers' preferences

- Compile and analyze statistical data using modern and traditional methods to collect it

- Perform valid and reliable market research SWOT analysis

- Interpret data, formulate reports and make recommendations

- Use online market research and catalogue findings to databases

- Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales and methods of operation

- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

- Remain fully informed on market trends, other parties researches and implement best practices

Requirements and skills:

- Proven Market Research Analysis experience

- Ability to interpret large amounts of data and to multi-task

- Strong communication and presentation skills

- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office

- Search engines, web analytics and business research tools acumen

- Familiarity with CRM programs

- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

- Working knowledge of data warehousing, modelling and mining

- Strong analytical and critical thinking