Analyst - Marketing Analytics - Online/eCommerce

What is the job like?

As an Analyst, your goal would be to empower business teams with actionable data insights. Be it tracking, building data models or identifying and tracking performance metrics, you will constantly find yourself contributing to and learning from the dynamic field of analytics and decision sciences that sits at the cross section of user experience, business and technology.

Within this team, you will find a diverse group of people who tackle business issues, build strategy around opportunities and work with multi-functional teams to facilitate new business and process enhancements.

You would be responsible for solving business problems end to end by scoping problems, building and experimenting between various data driven approaches to solve for them & deep diving into data to arrive at the relevant conclusions. You would also be expected to present actionable recommendations for various stakeholders you will be interacting with - in the form of dashboards, whitepapers, presentations etc.

Roles and Responsibilities :

1. Monitor Business KPIs and build an in depth understanding of the business across the entire data funnel, suggesting key opportunities for growth

2. Provide actionable data driven insights and recommendations to relevant teams and suggest detailed execution plans to help with planning and decision making

3. Run product experimentation across the funnel and do continuous rounds of A/B testing to understand user behavior and optimize the business metrics

4. Create compelling visual representations of data, automate reports & setup alerts to enhance consumption and usage of data

5. Solve complex challenges related to product, user experience, performance and scale

Qualification and Experience :

- B.E. Grad or Grad in Statistics, Economics

- You should have 3 - 6 years of experience in a techno-commercial role or as an analyst in an internet business. (E- commerce / Ad Tech Background shall be preferred)

- You should be strong at data analysis using SQL or another similar tool and comfortable with large volumes of data

- You understand technology and are passionate about building a career in the Internet space.

- You have exceptional written and verbal communication skills.

- Firm decision-making skills and ability to influence stakeholders whilst delivering on projects

- A good understanding of product analytics and experimentation is required

Who should apply for the role ?

- Self-starter who can work in an entrepreneurial environment

- Work experience in Marketing Analytics, Product Analytics, Digital Marketing, Experimentation or related fields

- Demonstrated analytical skills, combined with business judgment and ability to influence business decisions

- Ability to create and foster cross-functional networks and manage without authority

- Excellent communication skills, with the ability to construct simple and impactful messages from complex analysis

- You understand technology and are passionate about building a career in the Internet space

- Proficient in MS Excel

- Experience with SQL/Tableau, knowledge of R/Python would be good.

- Strong understanding of statistics and probabilistic methods.

- Basic knowledge of Google Analytics/Google AdWords

SHIFT TIMINGS : 2PM TO 11PM