Amura - Team Lead - Account Management - Marketing & Strategy

Position: Team Lead Account Management.

Experience: 3-5 years.

Employment Type: Full-Time.

Location: Pune.

About the Role:

- We are looking for a strategic and growth-focused Account Manager with a holistic understanding of marketing strategy, client engagement, and team leadership.

- This role requires an individual who can develop and execute multi-channel marketing strategies, manage client relationships, and drive business growth beyond just paid media.

- The ideal candidate should have experience in marketing strategy planning, performance marketing, brand building, and cross-functional collaboration, ensuring that marketing initiatives are data-driven, creative, and aligned with business objectives.

- This role also demands strong communication, team management, and problem-solving skills to drive successful client engagements.

Responsibilities:

- Client & Account Management - Serve as the primary marketing consultant for clients, understanding their business goals and growth challenges.

- Develop integrated marketing strategies, including brand awareness, acquisition, engagement, and retention.

- Drive marketing performance beyond paid media, ensuring alignment across content, CRM, email, SEO, and social.

- Actively identify upsell and cross-sell opportunities, aligning marketing strategies with client needs.

- Manage multiple client accounts, ensuring seamless execution and goal achievement.

- Marketing Strategy & Planning - Develop full-funnel marketing strategies, integrating paid, owned, and earned media.

- Align digital campaigns with business objectives, brand positioning, and customer journeys.

- Guide the development of messaging frameworks, creative concepts, and content strategies.

- Plan and manage multi-channel marketing budgets, ensuring maximum ROI.

- Paid Media & Growth Execution.

- Work alongside media buyers to optimize advertising strategies, but also leverage organic growth strategies.

- Oversee the execution of data-driven campaigns across Google, Meta, LinkedIn, and other platforms.

- Integrate paid media efforts with organic, SEO, email marketing, and offline marketing for full-funnel impact.