Amrit Bottlers - Manager - Sales - Coca-Cola Bottling Unit

SLMG Beverages Pvt. Ltd. headquartered in Nawab's city Lucknow, (a flagship company of Ladhani Group) is the largest anchor bottler of Coca-Cola India.

About Company:

SLMG (A flagship company of Ladhani Group) was born after 4 decades of very successful manufacturing and distribution experience of Ladhani group. With
7 state of the art Bottling Plants
with cumulative turnover of more than INR 5000 cr., Ladhani group is transforming towards new ambition. We aim to be amongst the top 10 bottlers of Coca Cola worldwide with US $ 2 Billion+ Revenues by 2030. To make our dream a reality, we are in the process of building and nurturing a young, future ready professional organization.

Achievements of SLMG (Ayodhya Unit):

1. UP's Largest Manufacturing Plant with cumulative turnover of INR 1500 cr. Plus.

2. Biggest Employer in East UP.

3. Fastest growing Geographies in the Country with a market share of more than 70%.

4. Biggest market for SLMG with highest Market Share with presence across 1,00,000+ outlets.

4. Largest contributor in terms of Distribution & Market Share- 4 times of a nearest competitor.

5. Awarded & Recognized as the Best Bottlers in 2017, 2018, 2021 & 2023.

6. Numerous awards for Productivity & Sustainability.

Job Description:

1. Business Planning

- Plan and manage business expansion thru brand visibility and brand led business share.

- Plan and manage extraction of targeted business thru various verticals like channel, relationship & key accounts.

- Plan and organize infrastructure requirements to support the present and future business needs.

- Preparing budgets and analyzing the market.

- Collecting customer feedback as well as market research.

2. Business Intelligence

- To be vigilant about market intelligence which might affect current and future business prospects specifically w.r.t. industry, changes in statutory laws etc.

- To obtain information about competitive activities in the market, develop strategies to overcome the same and guide the team to steer through the same-

- Prices, schemes, route to market, relationship health of channel partners.

- New product plan/launch.

- Promo /marketing activities.

3. Sales

- Ensure achievement of sales targets of the Territory.

- Handling area assigned in terms of secondary sales growth.

- Ensuring proper supply of Coca-Cola products to retailers in effective and planned manner with zero demand and supply gap during peak season.

- Analyzing territory bases vs scope and making effective secondary plans distributor wise for completing sales targets.

- Optimizing selling effort at retailers' points

- Ensuring 100% target completion of all distributors and sub distributors (Spoke) assigned.

- Analyzing pack wise performance of distributors and making them aware of target vs completion status.

- Appointing new distributors in assigned area in case of closure of distributor operation if any or incase of other distractions.

- Implementation of the following strategies-

- Channel expansion -Quality and Quantity.

- Demand generation in all sectors thru channel.

- New market penetration. (Village)

- New Distributors appointment.

- Hub and Spocs appointment.

- Lead generation & conversion.

- Ensure implementation of RED.

- Drives focus products -New business as per key result areas for the period as per management strategy.

- Promptly responding to customer requests.

- Devise market/product specific schemes for the territories with a view to achieve competitive edge in the market.

4. Motivating, Training & Development

- Ensure a healthy work environment for people to perform efficiently.

- Assigning tasks to executives working under as per current business scenario which help them in achieving their goals.

- Conducting review meetings with team setting goals and providing them feedbacks on current performance and suggest them ways to improve it.

- Ensuring 100% target completion in terms of market execution by taking timely drives on cooler purity, ambient display etc

- To plan and develop competencies in the team (e.g., analytical abilities, selling skills, team management etc)

- Reviewing performance of team brand & pack wise and ensuring every team member has achieved his target on monthly and yearly basis.

- Training Need Analysis for the team members in assistance with the team.

5. Operation Controls & Improvement

- Reviews - Ensure Daily/ weekly /monthly review as planned and take corrective actions.

- Outstanding control - Personally monitor all outstanding of more than acceptable credit period in addition to reviewing overall collection efficiency.

- Inventory control

- Manage and control stocks within norms as per standards.

- Periodic clearance of stocks with close expiry dates.

- Manage discounts, Schemes in the best interest of the company and ensure fast & correct credit notes.

- Expense control - within Limits. Find suitable ways of limiting expenses as per benchmarks.

6. Reporting

- Making self and team PJP as per business priorities and submitting to concern department on time.

- Analyzing different reports of sales and providing inputs to team and distributors time to time for effective market working

- Updating daily working report to concern department &reporting manager

7. Customer Relationship

- Build strong business relationships with customers by adding value to the customer's business

- Ensuring regular visits in market by meeting with retailers & HVOs solving grievance if any also ensuring maximum share of Coke Products through service.

- Ensuring 100 % scheme distribution to retailers provided by the company.

- Ensuring effective distribution of execution material distribution to retailers provided by the company.

- Making every promo & offer effective provided by company to retailers and achieving sales numbers desired through promos.

8. Equipment Management

- Keep an eye on chilling equipment's in market and ensure purity & productivity by visiting market.

- Updating concern department in case equipment movement plan and ensuring zero misplace of chilling equipment's.

- Taking plan from executives and reverting back on time plan to concern department and seniors for new equipment deployment in market.

- Ensuring sufficient stock of chilling equipment on distributors as per demand of market and team and updating the same to seniors and concern department.

- Ensuring timely payment of chilling equipment sold in market to CDE department by distributors assigned.

Skills & proficiency required:

1. Understanding of business and company practices (system, processes, norms, policies, and schemes)

2. Knowledge of sales principles and practices

3. Target oriented approach

4. Analytical Ability

5. Commercial skills

6. Leadership & vision

7. Team Management

8. Strong bias for performance

9. Inter-personal effectiveness