Role : Manager - Design of Experiments (Statistics & Marketing Analytics)
- Integrated Marketing Solutions team is a dynamic environment of digital product and analytics professionals that drive significant value for American Express through innovative solutions. The Manager, Global Application Experience and Enablement team will develop and lead a team to support improvements in Digital acquisition and new account approval efficiency for American Express International businesses.
- S/he will drive business results through extensive test & learn around application journeys and early engagement experiences as well as strategic analytics to enhance New Accounts decisions. This role will provide a fantastic opportunity to enhance the growth of acquisition volumes, billings & lending receivables for the International business. Responsibilities include:
- Partner across Application Experience Digital Product teams to drive test and learn
- Support a digital test and learn program, including test planning, execution and analytics
- Provide financial analysis to support project investment and prioritization decisions
- Provide strategic analytics The successful candidate will lead a team with skills in Digital Marketing analytics, Test & Learn or Hypothesis testing & new accounts platform analytics.
Qualifications :
- Understanding of how to apply statistical design of experiments and determine statistically significant sample size preferred
- Ability to analyze complex data and processes, Experience in new accounts/card application or Digital marketing analytics preferred
- Ability to lead a team with an analytical and/or reporting remit
- Knowledge of credit card business, AXP networks, platforms, and procedures
- Minimum 2 years of advanced SAS/SQL experience is required
- Experience using Big Data tools (Hadoop, Hive, Python) a plus
- Strong Microsoft Office skills (specifically Excel, PowerPoint)
- Masters or PhD in Statistics, Economics, Mathematics or related analytical field is preferred
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