American Express - Manager - Campaign Management

As part of GNICS Operational Excellence team, the Marketing Operations team's role is responsible for enabling marketing campaigns across international markets by helping marketers navigate through campaign set up tools, provide consultative support on campaign targeting and channel and by sharing best practices.

The role will support all marketing campaigns such as loyalty, internal acquisition, trigger based etc. The Manager, role is based in Gurgaon. It is an exciting opportunity for someone to step into a recently transformed position. The Manager will lead a small team of marketing analysts who are responsible for managing campaigns for some markets in the JAPA region.

Responsibilities include:

- Collaborating with Marketing Partners in GNICS to help them navigate through Campaign Set up tools. Ensure accuracy and correctness of campaign input parameters.

- Partner closely with AET teams to drive flawless execution of campaign through our marketing platforms.

- Collaborate with local marketing teams to enhance campaign strategies while ensuring investments are optimized.

- Leverage data, MIS and campaign tracking tools to enhance campaign targeting, segmentation, contact strategy and channel performance.

- Build strong relationships with marketing partners to influence campaign strategy and design, set up Test & Learn designs to improve effectiveness of campaigns

- Lead regular campaign management forums with markets to provide insights on campaign performance and alignment of campaign planning

- Drive adoption of IMS Marketing Assets and capabilities

- Share best practices and successful campaigns across international markets

- Drive production process efficiencies.

- Lead team of 3-4 team members fostering a high performance culture.

- Coach and mentor the time to drive business goals, drive engagement and maintain high morale.

Qualification & Skills:

Minimum 5 years experience in one or more of the following areas: marketing, campaign management, Analytics, risk management, capabilities management.

- Strong team management experience - ability to coach and mentor the team

- Proven ability to develop and leverage relationships - influencing and negotiation skills are critical.

- Strong leadership skills, experience in leading projects and effective management of stakeholders along with strong communication skills

- Excellent communication skills, collaborating and influencing skills to manage large, cross functional.