Amazon - Senior Manager - Marketing - Automotive/Industrial/Outdoors

Sr. Marketing Manager- Automotive, Industrial, Outdoors

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We are seeking creative, goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team. We are focused on growing and developing a smart assortment of brands, with the best possible shopping experience for our customers. Come join our marketing team and help transform the way India buys and sells.

The fastest growing categories of Automotive, Industrial, Outdoors needs a dedicated Marketing leader to scale White-spaces of Vehicles, Tyres, Solar Panels, MRO & Medical. We are looking for a customer obsessed, out of box thinker who is as comfortable with doling out new marketing approaches in a world that lives on Personalization, performance marketing driven by influencers and customers as they are with number crunching. Fluency with Amazon's leadership principles like think big, earn trust are must-haves for the leader to succeed while raising the bar on both thinking and delivery. , result-oriented marketing leader to lead discovery initiatives for all categories at a business unit level. Our mission is build ubiquitous and large offline heavy businesses online with understanding customer friction points and barriers, communicating the trust and convenience of online channels and therefore creating a best in class shopping experience for our customers and their seller partners.

The role will own and drive :

1. Performance metrics for all Category assets

2. Personalization strategy and the BU

3. P&L line-items on marketing spends and monitoring efficiencies as a result

4. Automation of marketing campaigns to reduce duplication

5. Driving new traffic - NTAs, reducing relapse

6. Optimizing channel performance in conjunction with traffic channel owners and central Hardlines marketing team

7. Working closely with vendor, seller partners to define and scale monetization and ads roadmap

BASIC QUALIFICATIONS:

- MBA from Tier1instititute 3-5 years of experience in marketing, ecommerce, program and/or product management

- Experience in operating, managing, and delivering results in a customer-facing online retail/services marketing or product management role

- Proven success in delivering online products and services in a high growth environment

- Excellent written and verbal communication skills

- 3+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience using Microsoft Excel to manipulate and analyze data

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred qualifications:

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.