Amazon - Senior Manager - Marketing

- The Alexa Skills developer marketing team is looking for an experienced and self-directed marketing manager to own the omni-channel marketing in India and help our developers and customers innovate with voice. We are looking for a customer-obsessed candidate with a passion for new technology and enthusiasm for our mission to help developers enable new possibilities with Alexa.

- As the owner of Alexa developer marketing in India, you will build and execute a strong marketing and evangelism plan to help launch products for developers, drive awareness of our technology and acquire new developers. You will act as the business manager for the Alexa Skills Kit in India, developing a deep understanding of the developer business and the Indian developer community.

- Responsibilities will include large-scale awareness programs and acquisition of leads through channels including paid and organic search, display advertising, social media, e-mail, and other online and offline marketing channels. You will also be required to identify, conceptualize and execute Alexa/partner events, summits and workshops to drive Alexa skills selection for India.

- You will be expected to innovate and will be empowered to expand our marketing and evangelism horizons to new channels and approaches. In typical Amazon fashion, this role will hold a high bar for measurement of marketing activities, and will define success metrics, measurement methods and reporting processes.

Key responsibilities for the position include

- Define and execute the marketing and evangelism plan to reach developers in India, including managing budget, forecasting and regular reporting

- Work with tech architects to craft compelling, audience-specific and localized messages and campaigns (videos, customer success stories, demos, whitepapers, presentations, how to guides etc.) to fuel our digital marketing engine

- Lead the health of developer funnel by improving developer conversion, retention and repeats

- Identify, evaluate and execute partnership opportunities, including co-marketing with communities and industry events.

- Built a robust developer community, collect valuable feedback, and champion developer needs internally.

- Lead research for understanding developer behavior and requirements

Basic Qualifications

- Bachelor's Degree in in Marketing, English, Communications, or a related field

- At least 8+ years of experience in online marketing, event management and product evangelism - preferably with developer experience

- Business level written and verbal fluency in English

Preferred Qualifications

- Demonstrable, successful, history of defining marketing strategy and executional excellence

- Familiarity with online channels - SEO, Affiliates, social and digital media

- Decisive, action-oriented, and able to motivate, inspire, and coordinate with cross-functional teams in different geographies and business units

- Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done

- Outstanding interpersonal skills; ability to earn trust with stakeholders across teams

- Strong drive for results, with the ability to manage independently and take calculated risks

- Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities

- Ability to succeed in a fast-paced, innovative, and rapidly evolving industry and business organization

Amazon is an equal opportunity employer. Amazon or its Recruitment Partners do not charge any fee or security deposit from the candidate for offering employment.