Amazon - Manager - Marketing

Amazon - Manager - Marketing

- The IN Transparency team is a start-up team within Amazon that will be responsible for launching and establishing the Transparency service for consumer brands in India. As a Marketing Manager for Transparency, you will be responsible to generate, nurture and drive qualified leads into our sales pipeline. You will manage our lead sourcing efforts from end to end, leveraging a variety of marketing channels and directly supporting the local sales team in recruiting new brands on the service.

- You will also be responsible for developing and driving new leads generation channels. As part of this role, you will collaborate with marketing, sales and product organizations to ensure we promote the service to the right target audience and keep our sales productivity high. You will have an opportunity to shape our brand protection vision through collaboration with industry partners, as well as internal and external stakeholders.

- Since this is a relatively new space for Amazon, and emerging in the broader retail industry, you will be key to support our sales team in convincing brands to become early adopters of our service. This is a unique opportunity to work in a startup environment within Amazon, contribute to our sales and marketing strategy and take on a leadership role as our team evolves.

General Responsibilities :

- Autonomously drive marketing campaigns, building and driving traffic to high quality content.

- Own our lead generation funnel for brand owners to learn more and easily convert into sales leads.

- Develop a strategy to improve our targeting and sales productivity.

- Drive automation activities to improve our conversion through lead nurturing initiatives.

- Define related goals and report on progress as well as operational campaign and project metrics.

- Liaise with local sales teams to plan and execute activities that help them become more efficient.

- Identify other marketing channels, pilot their usage and optimize resource allocation.

- Collaborate with other internal marketing and product teams to find synergies and improve awareness of our brand protection services.

The candidate must demonstrate the following :

- Good English communication skills (verbal and written).

- At least 4 years experience in online (B2B) marketing or lead generation.

- Well-versed in performance marketing, online customer acquisition and lead generation.

- Proven experience in email marketing and success managing digital campaigns across online media.

- Working knowledge of Sales Force or other customer relation systems.

- Strong analytical skills and experience in using hard data to support decisions.

- High attention to detail, creative thinking and ability to produce effective marketing assets.

Preferred qualifications :

- MBA preferred

- Experience in an industry, B2B or E-Commerce context is preferred.

- Experience in working with or in sales organizations.

- Strong technical understanding and ability/willingness to learn new technologies.

- Strong analytical skills and experience generating lead performance reports.